Key Concepts
- Language
What is the particular medium are you looking at? Who will be reading the text? Choose a language that would fit the target audience. Don't make the language hard for the audience to understand.
- Institution
The company or person who creates the media text.
- Ideology
The views, thoughts, feelings etc of the company behind the text and what they aim to portray.
- Audience
What is the target audience? Find things that your target audience would relate to and enjoy reading about. Is it aimed at a certain gender?
What is the particular medium are you looking at? Who will be reading the text? Choose a language that would fit the target audience. Don't make the language hard for the audience to understand.
The company or person who creates the media text.
The views, thoughts, feelings etc of the company behind the text and what they aim to portray.
What is the target audience? Find things that your target audience would relate to and enjoy reading about. Is it aimed at a certain gender?
- Representation
How each individuals/groups/issues are portrayed in the media text, how everything negative about group is not mentioned.
How each individuals/groups/issues are portrayed in the media text, how everything negative about group is not mentioned.
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